Slow fundraising growth and an increasing number of nonprofit Organizations are highlighting the competition for contributor support and the need for nonprofits to create deeper, longer-term relationships with contributors. A new breed of technology—the contributor engagement system—is poised to gain momentum in the nonprofit sector as a more effective technology infrastructure for driving integrated, multi-channel contributor communications.
MNC has the experience and technical knowhow to provide strategies to achieve a closer relationship these services include:
- Segmenting the database to provide communication channels for emails, websites, mobile technologies, social media, traditional direct mail, telemarketing, and face-to-face meetings—contributors’ communication habits and preferences vary widely by demographic and generation.
- Contributor data holds opportunities for improving donor lifetime value and loyalty through predictive modeling.
- Once your organization has a comprehensive view of its contributor data and the ability to understand what it is telling you, it’s time to shift toward delivering relevant multi-channel communications according to supporter preferences.
- Calculating the value of your contributor database to establish an annual projectable forecast of how the donor/contributor will deliver